Very nice read about quality in general and why it's really hard to define. It also explores how it can degrade over time in existing products.

Or why it's stupid to judge people on their non virtuous behavior while at the same time fostering the structures which ensure that virtue does not pay. So indeed, some people read the odds properly and act accordingly...

The argument presented is maybe a bit too mechanical for my taste. That said there's indeed something to be said about the decline in literacy and its consequences on our societies.

It's is badly conducted research for PR purpose? Who would have expected anything different? I wish we'd fund real science instead...